OVERSIGHT BY TWO ICONS

You built it. Now it owns you.

Leadership architecture for founders who are done being the glue that holds everything together.

Revenue's growing.
So is the weight on your shoulders.

Strategy

"The plan only exists in my head."

Decisions

"Nothing moves unless I say yes."

Clients

"They only want to deal with me."

Team

"They're capable, but they keep waiting."

Family

"I built this for freedom. I've never felt less free."

The Architecture Triangle

Three things hold a business together without the founder filling every gap. If any side weakens, you become the glue again.

01

People

Who owns what

Not job descriptions. Real agreements about ownership, trust, and accountability. We call it The Pact: honouring the whole person, not just work outcomes.

02

Process

How it works

Decision frameworks. Escalation paths. The invisible architecture that means your team knows what to do when you're not in the room.

03

Rhythm

When you check

Weekly, monthly, quarterly. The Oversight Loop catches drift before it becomes a crisis. Not more meetings. Better ones.

The Five Drifts

01

The Fog

Clarity Drift

Where are we going? When the team can't articulate direction, every decision defaults to you.

02

The Shift

Alignment Drift

Are we pulling together? When values are spoken but not lived, culture becomes performance.

03

The Gap

Accountability Drift

Who owns what? When ownership is unclear, things fall through cracks and the founder catches everything.

04

The Drain

Renewal Drift

Can I sustain this? When weekends disappear and holidays feel impossible, burnout isn't coming. It's here.

05

The Weight

Zero Principle

Who am I without this? When your identity and the business become the same thing, every setback feels existential.

I've been where you are.

For twenty years, I ran Icon Visual Marketing. We became the largest marketing agency in Southwest Sydney. Revenue was strong. Clients were happy.

And I was living the exact pattern I'd been watching in my clients for two decades. I'd become the glue in my own business without even noticing it happening.

After selling Icon and working with hundreds of founders, I built the OVERSIGHT framework: the architecture I wish someone had handed me ten years earlier.

20+
Years in Business
100s
Founders Advised
10–100
Person Sweet Spot

Ready to stop being the glue?

Take the free assessment. Three minutes. No fluff. You'll see exactly where the dependency sits and what to do about it.