Two Icons Founder Advisory

You built it. Now build what’s next.

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Two Icons Founder Advisory

You built it. Now build what’s next.

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WHAT CHANGES

A stronger business.

A stronger business.

Stronger revenue systems. Marketing, sales and operations working together to win.

A more capable team.

A more capable team.

A team that takes ownership. People with the capability and confidence to get things done.

A more open future.

A more open future.

More freedom for you. A business that keeps moving when you step back.

HOW WE CAN HELP

Different challenges. A common opportunity.

Different challenges. A common opportunity.

Founder Advisory

Build beyond founder dependence. Clarify what’s next, strengthen leadership and create a business that carries more of its own weight.

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Marketing Leadership

Turn commercial ambition into marketing impact. Senior leadership that connects priorities to strategy, capability and the work required.

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Sentio

Step Back. Scale Up. Turn founder intelligence into organisational intelligence so knowledge, judgement and capability can travel further than you.

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Growth architecture for established businesses.

Growth architecture for established businesses.

Two Icons was shaped by the experience of building, leading and ultimately exiting a business — and by working alongside leaders as responsibility, complexity and opportunity grow.

Two Icons was shaped by the experience of building, leading and ultimately exiting a business — and by working alongside leaders as responsibility, complexity and opportunity grow.

Joe Papadatos

Joe Papadatos

Founder & Principal Founder Advisor · Author & Speaker

BUILT BY SOMEONE WHO HAS CARRIED IT

Built through the same cycles you are navigating.

Built through the same cycles you are navigating.

I built Icon Visual Marketing from the ground up to approximately $10 million in revenue and a team approaching 50 people before its sale in 2023. Today, I bring that experience to established founders through Two Icons Consulting.

“The architecture is what made the valuation work. Most founder-led businesses sell at a discount because the founder is the business. This one didn’t — because the commercial and structural architecture had both been built.”

“The architecture is what made the valuation work. Most founder-led businesses sell at a discount because the founder is the business. This one didn’t — because the commercial and structural architecture had both been built.”

Dan Kotynski — CFO, Honey Badger Digital · Acquirer of Icon Visual Marketing

Confidential by default. Most client work is private. Relevant references and examples are available where appropriate.