Two Icons Consulting - OVERSIGHT

You Built Something Real.

Now It Can't Run Without You.

Leadership architecture for founders of 10–100 employee businesses who are done holding everything together.

Take the Founder Test

Sound Familiar?

"We're growing, but I'm always chasing payments."

"I haven't taken a real day off in eighteen months."

"My team keeps waiting for me to make every decision."

"My kids barely know me. I built this for freedom."

These are real words from real founders. Twenty years of the same conversation. If you recognise yourself in any of them, you're not alone, and this isn't a motivation problem. It's an architecture problem.

I Lived This Before I Built the Solution

I built Icon over 20 years into the largest agency in Southwest Sydney. On paper, a success story. Revenue strong, clients happy, team growing. But underneath: cash flow stress, decision bottleneck, family strain.

Then COVID hit and exposed everything. Culture held together by proximity collapsed overnight. Values on a poster. Systems in my head. By 2023, I sold Icon to an international agency. Not because it was failing. Because I was.

I built OVERSIGHT from that experience. Now I help other founders build the architecture I wished I'd had.

Read the Full Story →

The Five Drifts: Where Founder Dependency Hides

The Fog (Clarity Drift)

When your team can't make decisions without you because clarity lives in your head, not in the system. OVERSIGHT builds the frameworks that make direction visible to everyone.

The Shift (Alignment Drift)

When people are working hard but pulling in different directions. OVERSIGHT creates the cultural architecture that keeps your team moving together even when you're not in the room.

The Gap (Accountability Drift)

When you're the only one who follows through. OVERSIGHT designs the oversight loops and role agreements that make accountability structural, not personal.

Explore the OVERSIGHT Framework