Growth Architecture for established founders.
Stronger revenue systems. A team that takes ownership. More freedom to focus on what’s next- for you and your business.
02 / WHAT CHANGES
01
Stronger revenue systems
Get marketing and sales working together to win business.
02
A team that takes ownership
Give people the responsibility and confidence to get things done.
03
More freedom for you
Build a business that keeps moving when you step back.
THE FOUNDER’S MOMENT FOR CHANGE
Why founders reach this point.
The business has reached a stage where the way it used to work is no longer enough.
Marketing and sales aren’t working together.
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How much does new work rely on you personally to keep coming in?
Not reviewed yetHow often do clients come to you first when issues appear?
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Not reviewed yetHow much key process knowledge still depends on your direct involvement?
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What we could achieve together
WHAT’S ACTUALLY HAPPENING
Too much still rests on you.
01 — The Weight
The hard decisions and unresolved problems keep landing on your desk.
02 — The Noise
There’s plenty of advice, but little agreement on what matters most.
03 — The Cycle
New hires, systems and strategies haven’t changed how much depends on you.
See how Oversight works
THE FOUR AIMS
What do you want next?
SCALE
Build growth that runs without you.
Strengthen the revenue systems and leadership needed for the next stage.
STABILISE
Find what broke. Get moving again.
Identify what’s holding the business back and address it.
RECLAIM
Get time and headspace back.
Move decisions and responsibility into the business.
EXIT-READY
Build something worth buying.
Strengthen leadership, systems and performance beyond the founder.
We’ll work out which aim matters most in our first conversation.
WHY THIS WORKS
Founder-led businesses need a different kind of adviser.
Two Icons Consulting is my advisory business. I work with founders on the commercial priorities, leadership and systems that need to change, then help put those changes into practice. OVERSIGHT is the methodology that guides this work.
See how Oversight works
BUILT BY SOMEONE WHO HAS CARRIED IT
Built through the same cycles you are navigating.
I built Icon Visual Marketing from the ground up to approximately $10 million in revenue and a team approaching 50 people before its sale in 2023, through shifts from Google and social platforms around 2006, the GFC, COVID and today’s AI transition. Today, I bring that experience to established founders through Two Icons Consulting.
BUILT THROUGH CHANGE
From Google to AI.
APPROX. $10M SCALE
Team approaching 50 before sale in 2023.
OVERSIGHT
A practical methodology developed through experience.
SENIOR PARTNER
Hands-on commercial support.
FELLOW & CPM
Recognised commercial and marketing leadership.
READY WHEN YOU ARE
Let’s talk about what needs to change.
The first conversation costs nothing. We’ll discuss your situation and whether I can help.