Growth Architecture for established founders.
Stronger revenue systems. A team that takes ownership. More freedom to focus on what’s next- for you and your business.
02 / WHAT CHANGES
01
Stronger revenue systems
Get marketing and sales working together to win business.
02
A team that takes ownership
Give people the responsibility and confidence to get things done.
03
More freedom for you
Build a business that keeps moving when you step back.
THE FOUNDER’S MOMENT FOR CHANGE
01
Growth outpaces structure
02
Momentum turns reactive
03
Marketing & sales lose alignment
04
Decisions return to you
05
Authority needs clarity
06
Leadership lacks ownership
07
Succession or exit needs planning
THE FOUR AIMS
What do you want next?
We’ll identify the right starting point in our first conversation.
WHY THIS WORKS
Founder-led businesses need a different kind of adviser.
Two Icons Consulting is my advisory business. I work with founders on the commercial priorities, leadership and systems that need to change, then help put those changes into practice. OVERSIGHT is the methodology that guides this work.
See how Oversight works
Joe Papadatos
Founder & Principal Founder Advisor · Author & Speaker
BUILT BY SOMEONE WHO HAS CARRIED IT
Built through the same cycles you are navigating.
I built Icon Visual Marketing from the ground up to approximately $10 million in revenue and a team approaching 50 people before its sale in 2023, through shifts from Google and social platforms around 2006, the GFC, COVID and today’s AI transition. Today, I bring that experience to established founders through Two Icons Consulting.
“The architecture is what made the valuation work. Most founder-led businesses sell at a discount because the founder is the business. This one didn’t — because the commercial and structural architecture had both been built.”
Dan Kotynski — CFO, Honey Badger Digital · Acquirer of Icon Visual Marketing
Confidential by default. Most client work is private. Relevant references and examples are available where appropriate.