Two Icons Consulting - OVERSIGHT

You Built Something Real.

Now It Can't Run Without You.

Your business thrives. You lead. OVERSIGHT holds it together.

Take the Founder Test
Joe Papadatos

Sound Familiar?

"We're growing, but I'm always chasing payments."

"I haven't taken a real day off in eighteen months."

"My team keeps waiting for me to make every decision."

"My kids barely know me. I built this for freedom."

These are real words from real founders. Twenty years of the same conversation. If you recognise yourself in any of them, you're not alone, and this isn't a motivation problem. It's an architecture problem.

Joe Papadatos Two Icons

I Lived This Before I Built the Solution

Built Icon over 20 years into the largest agency in Southwest Sydney. On paper, a success story. Revenue strong, clients happy, team growing. But underneath: cash flow stress, decision bottleneck, family strain.

Then COVID hit and exposed everything. Culture held together by proximity collapsed overnight. Values on a poster. Systems in my head. By 2023, sold Icon to an international agency. Not because it was failing. Because I was.

Built OVERSIGHT from that experience. Now helps other founders build the architecture he wished he'd had.

Read the Full Story →

Building Blocks

See the shape of your leadership

In high-growth businesses, chaos often feels normal. With decades of experience guiding founders through complex transitions, we help you pinpoint what's working, what's broken, and where your attention matters most. Clarity turns reactive leadership into deliberate progress.

Design what holds

Fast growth stretches teams, roles, and systems beyond their limits. Drawing on years of operational and strategic oversight, we build frameworks, reporting loops, and delegation systems that endure under pressure. Structure becomes a foundation, not a bottleneck.

Lead from strength

Leadership can feel lonely when growth, complexity, and stress pile up. We've guided founders through burnout, grief, and identity shifts to realign their teams, systems, and personal energy. The outcome: empowered teams, smoother operations, and leaders who can make bold decisions without burning out.

Ready to see what's possible?