OVERSIGHT: The Book
OVERSIGHT BY TWO ICONS
OVERSIGHT Book Cover

Leadership Architecture for Founders Who Are Done Being the Glue

The book for founders who've built something real and now need it to stand without them.

What The Book Covers

Four parts. One framework. The way out.

01

The Pain

Why great founders get stuck. The founder dependency cycle. How instinct and effort built your business—and why they can't scale it. The five drifts that trap you.

02

The Architecture

The OVERSIGHT framework explained. Values, Culture, and Oversight—why you need all three. The four pillars. How architecture replaces dependency.

03

The Build

How to implement the framework in your business. Concrete steps, not theory. What to do first, what to delegate, what to stop. Real examples from founders who've done it.

04

The New World

What leadership looks like on the other side. How to lead without being needed. The business that runs without you. What becomes possible when you're no longer the system.

Who This Book Is For

This book is for you if you've built a business with 10–100 people, you're the one holding it all together, and you know it can't continue this way.

You don't need more hustle. You need architecture.

About the Author

Joe Papadatos

Joe Papadatos built Icon over 20 years into the largest agency in Southwest Sydney. On paper, a success story. Revenue strong, clients happy, team growing. But underneath: cash flow stress, decision bottleneck, family strain. COVID exposed everything—culture held together by proximity collapsed overnight. By 2023, he sold Icon to an international agency. Not because it was failing. Because he was. OVERSIGHT came from that experience. Now he helps other founders build the architecture he wished he'd had.

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