You Built Something Real.
Now It Can't Run Without You.
OVERSIGHT is the leadership architecture that lets your business thrive without you being the glue that holds everything together.
Sound Familiar?
We're growing, but I'm always chasing payments.
I haven't taken a real day off in eighteen months.
My team keeps waiting for me to make every decision.
My kids barely know me. I built this for freedom.
These are real words from real founders. Twenty years of the same conversation. If you recognise yourself in any of them, you're not alone, and this isn't a motivation problem. It's an architecture problem.
I Lived This Before I Built the Solution
Built Icon over 20 years into the largest agency in Southwest Sydney. On paper, a success story. Revenue strong, clients happy, team growing.
But underneath: cash flow stress, decision bottleneck, family strain. Then COVID hit and exposed everything. Culture held together by proximity collapsed overnight. Values on a poster. Systems in my head.
By 2023, sold Icon to an international agency. Not because it was failing. Because I was.
Built OVERSIGHT from that experience. Now helps other founders build the architecture he wished he'd had.
Read the Full StoryThe Five Drifts: Where Founder Dependency Hides
The Fog
Clarity Drift
When direction lives in the founder's head, every decision defaults back to you.
The Shift
Alignment Drift
When culture fractures under growth, values become words on a poster.
The Gap
Accountability Drift
When ownership has no structure, things fall through cracks and you catch everything.
The Drain
Renewal Drift
When your tank is empty, strategic thinking becomes impossible.
The Weight
Zero Principle
When the business can't exist without you, it's unsellable and you're trapped.
Where Is Your Business Most Dependent on You?
The Drift Assessment takes 3 minutes and gives you a Glue Score showing where your business can't function without you.
Take the Free Drift Assessment