Two Icons Consulting
We've sat in your chair Oversight. Structure. Revenue. Growth. Clarity over complexity Scale with structure Built for founders
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How We Work - Two Icons Consulting

Three Ways to Build What Holds

Every founder's situation is different. The architecture you need depends on where you are. These three engagement levels are designed to meet you where the pain is and build from there.

Tier 1: OVERSIGHT Foundations

"For founders who need clarity on what's broken and a plan to fix it."

Includes:

Drift Assessment deep-dive, founder interview, Decision Detox analysis, Commercial Health Score, a written diagnostic report and 90-day architecture plan.

Timeline: 2–3 weeks

Take the Drift Assessment
Tier 2: OVERSIGHT Architecture

"For founders ready to build the system that lets them step back."

Includes:

Everything in Foundations plus Role Agreements for key positions, Oversight Loop design and implementation, team workshop, monthly calibration sessions over 6 months.

Timeline: 6 months

Book a Discovery Call
Tier 3: OVERSIGHT Advisory

"For founders who have the architecture and need ongoing strategic partnership."

Includes:

Monthly strategic sessions, quarterly Drift Map reviews, on-call advisory access, team coaching as needed.

Minimum 6-month commitment

Discuss Advisory Options

The Process

01

Take the Drift Assessment

3 minutes to identify where your business can't function without you.

02

Book a Conversation

30-minute no-obligation call to understand your situation.

03

Get a Recommendation

Tailored approach based on where you are and what you need.

Revenue Engine

Get sales and marketing working as one function.

The Revenue Engine engagement starts with diagnostic clarity — where the six fractures are active in your business — and builds toward an integrated commercial function: shared pipeline, shared metrics, shared accountability.

Every engagement is scoped around what the diagnostic reveals. No two look the same. But the architecture is consistent: buyer journey mapping, pipeline design, sales process integration, marketing framework alignment, and integrated reporting.

Take the Revenue Engine Assessment → Learn About the Framework →

Frequently Asked Questions

No, it's architecture. Coaching focuses on you. Architecture focuses on the system. We're not here to motivate you or help you work harder—we're here to build the frameworks, roles, and oversight that let your business run without you being the glue.

Foundations delivers a clear diagnostic and 90-day plan within 2-3 weeks. Architecture shows tangible shifts in how decisions flow within 60-90 days as Role Agreements and the Oversight Loop take hold. Advisory is for ongoing calibration—results compound over time.

This is built for founders of businesses with 10–100 employees. Below that, you're still building the team. Above that, you likely need an operator or COO—not architecture consulting. The sweet spot is when you have a capable team but you're still the bottleneck.

Both. Foundations is primarily with you. Architecture includes team workshops and role-building sessions with your key people. Advisory is founder-focused but includes team coaching as needed. The architecture only works if your team owns it.

It's a 3-minute diagnostic that measures the five ways founder dependency shows up: The Fog (clarity), The Shift (alignment), The Gap (accountability), The Drain (renewal), and The Weight (the business can't exist without you). It gives you a Glue Score showing where you're stuck. Take it here.

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Book a Clarity Call
Home
Oversight
Revenue Engine
The Book
Book a Clarity Call
Insights
Field Notes
Case Studies
How We Work
Founders Test
revenue-assessment
Contact
Order
Book a Clarity Call
Home
Oversight
Revenue Engine
The Book
Book a Clarity Call
Insights
Field Notes
Case Studies
How We Work
Founders Test
revenue-assessment
Contact
Order

joe@2iconsconsult.com.au
0414 372 189

Two Icons Consulting
contact@twoicons.com.au 0414 372 189
© 2026 Two Icons Consulting Pty Ltd The firm behind OVERSIGHT.